Business Briefs

March 1, 2016


Ask yourself…

  • Do your employees make a substantial contribution to the success of your business?

  • Do you know the financial impact on your business of a high employee turnover rate?

  • Have you ever lost employees to a competitor?

  • Do you offer a competitive package of employee benefits?

  • What employee benefits do your competitors offer to their employees?

  • Are you concerned about the cost of employee benefits?

  • Are you taking advantage of employee benefit plans to satisfy your personal financial security needs?

The facts are…

  • Employees are frequently the glue that hold a business together.

  • A good employee benefit plan can make it easier to recruit, hire and retain productive employees.

  • When a quality employee terminates employment, it can result in a reduction in profits, increased competition, replacement costs and a loss of confidence among customers and creditors.

  • A well-designed employee benefit program need not be cost prohibitive.

  • Small business owners cannot rely on others to assist in achieving their personal financial security goals.

The objective of employee benefit planning is to assist you in evaluating the effectiveness of your current employee benefit plan, in deciding what benefits will be available to which employees, and in designing an employee benefit package to achieve your objectives.


by Patricia Fripp, CSP, CPAE

Few things can waste more valuable time and resources or cause more morale problems than mismatching the person and the job. As a busy executive, you want to get the most out of your people while protecting your investment in their training.

Good employees turn up, not by magic, but through good hiring practices, and smart hiring starts with smart interviewing. After you’ve asked the usual “resume” questions — job history, education, salary expectations, etc. — probe your prospect with questions that will illuminate their hopes, goals, inclinations, and reservations.

1. “Tell me about yourself. All the exciting and interesting things.”

People offer revealing replies to that question. So many people, even some top executives, say, “Oh, there’s nothing exciting about me.” You learn a lot about people’s self-esteem when they answer that question.

2. “If you could wave a magic wand and create a perfect environment to work in, what would it be like?”

Suppose the potential employee answers, “I don’t like to have someone breathing down my neck. I like to be left on my own, to make up my mind how to do things.” You know immediately that this is the wrong person for a job that’s heavily supervised. (Choose someone who says, “I enjoy a lot of feedback” instead.)

Consider both the demands of the job and the working environment. If a quiet, personable individual replies, “I love working with people, but I’d like to have my own space,” be sure that’s possible. Work areas quickly become private domains, and rightly so or people wouldn’t take pride in them. But if the job requires sharing a table with the coffee machine, your employee may not last or do the job well.

3. “Describe the best boss you ever had. What made him or her so special? Describe the worst boss.”

If the description of the worst boss sounds anything like you, you know that person won’t be happy working with you.

4. “What’s your hobby?”

There are many questions the law does not allow an employer to ask — whether a person is married for instance. But you may want to know something about a person’s private life to determine if the hours or job demands are going to stressful. For instance, if you need an employee who is bright and alert at an early hour and his hobby will keep him up late on week nights, you both may have a problem. Or if her hobby requires occasional time off to participate, the time to discuss the appropriateness of this is now.

Some Questions to Ask Yourself

Before you sit down with a potential employee, ask yourself:

5. “What am I offering this person besides money?”

What opportunities for growth, excitement, achievement, and fulfillment go along with the paycheck? Enthusiasm, motivation, and persistence are rarely proportional to salary. Often they are in inverse ratio. (Why else would anyone choose to be an artist, performer, teacher, or writer?) Self-motivated employees are great, but it never hurts to spotlight some incentives.

But once you’ve got the right people in the right jobs, your own job still isn’t over. Ask yourself:

6. “How do I keep my people highly motivated, productive, and eager to come to work in the morning?”

Your answers can be critical to a happy, productive, low-turnover organization. Here are some suggestions.

Start by making the job fun whenever possible to keep employees from getting stale. Share the big picture with them, so they realize their contribution is part of an important whole. Solicit their feedback and act on it to prove to them that they are really making a difference. Then watch your people respond with hard work, loyalty, and enthusiasm.

from the Masters…

On Listening

“A professional knows when his or her most effective presentation is not to give one. Do you have clients who are having a bad day? Don’t try to sell to them. Do try to listen to them and earn their trust.”

— Tom Hopkins

“Hear your customer out completely, no matter how many times you’ve heard the same things before.”

— Brian Tracy

“Set up the listening. Prepare who you are talking to for what you want them to hear. Get people to listen as a possibility rather than a problem.”

— Mal Pancoast

On Problem Solving

“The real problem is usually two or three questions deep. If you want to go after someone’s problem, be aware that most people aren’t going to reveal what the real problem is after the first question.”

— Jim Rohn

“The quality of the solution you pick will be in direct proportion to the quantity of the solutions you consider.”

— Brian Tracy

“Discovery of a solution consists of looking at the same thing as everyone else and thinking something different.”

— Albert Szent-Gyorgyi